Introducing iRead


Back in 2011, we partnered with Scholastic Education to help develop groundbreaking reading software for K-2 classrooms. Scholastic’s had tons of success with intervention software for older students who have struggled with reading, so the natural next step was to create a product for younger audiences and help prevent reading ability gaps altogether. The big challenge was creating a property that would engage the K-2 audience. Enter CloudKid!

Over the course of nearly two years, we collaborated with the team at Scholastic to create iRead, an interactive, character-driven program that takes place at Beastie Hall, a school for monster readers-in-training. With Scholastic, we developed the IP, designed the characters and backgrounds, created an avatar system, made an animated program opener and designed dozens of interactive activities that reinforce reading lessons. We put a ton of work and creativity into this program, and we’re so excited that it’s finally set to launch in classrooms across the country in fall 2013!

We were lucky enough to observe a pilot of the program recently. Kids seemed to love everything about iRead, and watching them enjoy and learn from something we helped create was amazing to witness. We can’t wait to share more on this exciting project closer to launch!