Taking a seemingly ordinary statistic about environmental impact, CloudKid aimed to bring a more creative approach to the climate change debate. CloudKid wrote and produced The Sky Is Falling, a global warming public service announcement, for The Alliance for Climate Protection. The PSA has won numerous awards, including the grand prize in Current TV’s 60 Seconds to Save the Earth PSA contest, and Al Gore featured the short during his “Inconvenient Truth” presentation at the 2009 TED Conference.
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